A completely immersive body flight experience
We’re helping a new movement get off the ground by designing an experiential retail concept where people can realize the dream of flying. Our in-house team of experts designed the initial concepts for iFly and is overseeing the roll-outs at multiple locations around the world. Our team includes architects; graphic, industrial, and interior designers; landscape and lighting specialists; structural engineers; and planners.
The goal of the flight centers is to make the dream of flight a reality. The iFLY experience takes place in a high-tech wind tunnel located within a glass cylinder. We redesigned the space within the building to make the flight chamber the focus of a visitor’s experience. A cool, nuanced color palette combines with softly curved walls that echo the chamber’s tubular shape without corners, just like the sky. The result? An immersive experience that strikes a balance between the technological feat of indoor skydiving and the adrenaline rush of flying. It’s a place where the skydiving community, young and old, can gather again and again.
You can find iFLY in the United States in Chicago; New York; San Diego; Oklahoma City; Kansas City; Philadelphia; Mt. Laurel, Maryland; Houston and San Antonio, Texas; Davie, Fort Lauderdale, and Orlando, Florida; and around the globe in San Paolo and Brasilia, Brazil; Melbourne, Brisbane, and St Kilda, Australia; Paris and Lyon, France; and Amsterdam, the Netherlands.
At a Glance
- Award
- ICSC Award for Retail Store Design
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