Branding
Innovative branding for engaging places
We work at the intersection of brand and built space to help create distinct places that people love. Our goal? To create authentic brand strategies, cohesive signage and wayfinding systems, and content-driven marketing campaigns for residential, commercial, and mixed-use properties.
By working across the country with brokers, developers, architects, and management companies, we keep up with even the most subtle market shifts.
That insight unleashes the creative spark that helps properties stand out. Our clients frequently tell us that our process is one that all branding agencies should emulate—it’s designed to build consensus, hone in on the most relevant messages, and create compelling visuals that inspire target audiences to connect emotionally and commit financially.
Our work results in buildings and mixed-use spaces that possess a unique and memorable identity—an identity that sets them apart from competitors and drives long-term value.
Flyway
Stantec’s Branding and Urban Places teams created a name, brand, and comprehensive vision for Flyway, a new mixed-use development in Webster, Texas. The selected name draws inspiration from the nearby Lyndon B. Johnson Space Center and the migratory bird route that passes through the community, while the logo and brand visuals celebrate Texas culture, the site’s natural beauty, and the dynamic energy of the new neighborhood. View More100 Chestnut
Our brand materials for 100 Chestnut entice prospective companies to lease space in the new lab building. Featuring a logo inspired by a DNA strand, the tagline "where beautiful discoveries are made,” and custom illustrations, the brand is driven by an innovative, scientific approach. Our team created materials—including a website and an interactive leasing deck—that communicate the building's connectivity and appeal, particularly its proximity to the desirable Kendall Square. View MoreThe Carson
Located in the desirable Northern Liberties neighborhood of Philadelphia, Pennsylvania, The Carson is a new apartment community with an eclectic but elegant aesthetic. Our team developed a name, brand strategy, visual identity, and website for the property to set it apart from competitors. Departing from the industrial vibe that characterizes the area, we developed a refined brand that pairs a streamlined logo mark with an unexpected color palette, evocative renderings, and a campaign centered on the tagline of “love where you live.” View MoreJames Reese Career & Technical Center
The new James Reese Career and Technical Center (CTC) near Houston, Texas, provides students with career exploration opportunities and partnerships with local businesses. Working in conjunction with our interior designers, we developed large scale wall graphics that represent each of the specialized career pathways offered at the school. The bold visuals feature factoids, infographics, quotes, and engaging illustrations relating to areas of study to enliven the space and inspire the students. View MoreMiscela
Inspired by travel and rich with texture, our brand campaign for Miscela Apartments reflects the exuberant aesthetics of its interior design. We named the property "Miscela," meaning "mixture" or "blend" in Italian, to reflect its diverse and vibrant character. The marketing campaign features bespoke collages, artistic shapes, and captivating photography, all resonating with the central theme. View MoreJenya Guillemin, Senior Associate, Branding Strategies
To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Krista Bourque, Principal, Branding Strategies
A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Nina Daly, Senior Associate, Branding Strategies
A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
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Partner with us today to change how tomorrow looks. You’re exactly what’s needed to help us make it happen in your community.
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Design your career
Work with passionate people who are experts in their field. Our teams love what they do and are driven by how their work makes an impact on the communities they serve.