Modern apartments that are woven into the riverside
Once home to numerous grist mills, ironworks, and textile mills—all fueled by the nearby Schuylkill River—Conshohocken, Pennsylvania holds a rich industrial heritage. When our team was tasked with branding a new multifamily property in this historic town, their goal was to honor the area's past while featuring the property's scenic riverfront location. Named Matson Mill (in honor of the town's original name, Matson Ford), the property and its brand campaign seamlessly blend the site's historical significance in textile production with its idyllic riverside location, all while embracing a modern aesthetic.
The graphic elements take inspiration from weaving motifs, aiming to commemorate the property's historical significance and evoke a sense of being "woven into the riverside”. On the website, these woven motifs come to life, reminiscent of both weaving patterns and flowing water, skillfully guiding the viewer's gaze downward and across the screen. The sophisticated navy, deep red, and muted gold color palette pays homage to the river while also drawing inspiration from the property's interior design. The result is a distinctive brand that honors the location's history, embraces the allure of waterside living, and showcases the most captivating aspects of this vibrant new community.
At a Glance
- Offices
- Client
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- High Street Residential, MetLife
- Partners
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- Bozzuto
- Awards
- NAHB Multifamily Pillars of the Industry Awards, Best Overall Marketing Campaign, 2022
- MUSE Gold Award, Branded Content for a Property/Developer, 2022
Krista Bourque, Principal, Branding Strategies
A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Nina Daly, Senior Associate, Branding Strategies
A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
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