Balancing the organization's rich history and established culture with a more agile and creative work environment
When it came time to design their new headquarters, the National Automobile Dealers Association (NADA) was looking not only for a bold new look, they also saw an opportunity to capitalize on the latest workplace trends. We stepped in to help, providing architectural and interior design services.
Representing over 16,500 franchised new car and truck dealerships, NADA wanted their new home to balance their rich history and culture with a more creative work environment. The result? A space with two distinct personalities. The fifth floor is home to the association’s leadership and staff—it’s clean, sophisticated, and tailored. With an eye towards the automotive industry, the space is expressive of fine materials, craftsmanship, and the joy of motion. At the center of the floor are the reception and boardroom spaces, designed with flexibility to be combined into a large event space. A new internal floating staircase connects the association floor with the academy floor below. Home to the NADA academy, the fourth floor is decidedly more edgy and raw, in line with an environment dedicated to education and training in the digital world.
By combining a sense of history, craft, speed, and community, the new NADA Headquarters is rooted in the association’s history while poised to lead it into the future.
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