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Embracing Culture in Our Global Economy

February 15, 2020

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The pace of business and personal interactions is accelerating. Read in SMPS’ Marketer how to keep pace and respect culture at the same time.

As the world becomes more and more interconnected through technology, there’s a sense that people are closer than ever. It’s important to remember that significant cultural differences still underpin individuals’ decision-making. This article reminds us that how the end product is reached still requires nuance, cultural sensitivity, and a lot of communication.

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